Introduction

This privacy policy applies to personal information collected by Kind2Hearing in the process of, inter alia,
offering our products and services:

• Through the website kind2hearing.co.za (“the website”); and

• Through related communication channels including, but not limited to social media pages, channels, blogs, mobile applications (“the Kind2Hearing pages”)

We respect and protect the privacy of our users and we are dedicated to being transparent regarding the use of your personal information. This privacy policy explains how we collect and use your information. In this privacy policy, “we”, “us” and “our” mean Kind2Hearing.

Who we are:

This privacy policy applies to information collected by Kind2Hearing through the website and
Kind2Hearing pages. The website is owned and operated by Kind2Hearing.

Personal information we collect and use:

• We collect your personal information when:
  • You make inquiries, ask to be contacted, take our online hearing test or request marketing material.
  • When you visit our website and cookies are places on your computer; please see our cookie policy for further information.
  • When you email, call us or write to us or provide us with information in any other way. Including by interacting with us via the Kind2Hearing pages, subject to the specific contents and the specific conditions set by such posts.
• We process the following types of information:
  • Your name, title, postal address, telephone number and email address.
• Information about your use of our call centres:
  • Information you provide to us during communications you have with us, whether by mail, post, telephone, in person or through our website, for example comments or queries about the products and services we provide.
  • Information about your hearing or purchase one of our products, which may involve disclosing special personal information about your health. This could include, for example. Whether you currently use a hearing aid, and if so, what type of hearing aid, information about your hearing condition and where appropriate, your family history. We will only collect and use special information about your health with your explicit consent.
  • If you choose to register your hearing aids with us for us to provide you with targeted support through our customer care centre, regarding the use of our hearing aids, send you direct marketing materials or customized offers.
  • We will do our best to ensure that the personal information we process about you is correct, we will also make sure to update your information continuously. As our services depend on your correct and updated personal information, we kindly request that you inform us of any relevant changes regarding your personal information. To update your personal information please contact your audiologist.
  • If you want us to permanently remove all your personal information from our databases, kindly contact the practice you attended.

Why do we collect and use your personal information?

We use your personal information for the following purposes:

• To process and respond to requests, inquiries and complaints received from you, in accordance with our legitimate interest to provide our customers with a responsive service.
• To provide services and products requested and/or purchased by you to communicate with you about such services and/or products; we will do this as necessary to carry out a contract with you and in accordance with our legitimate interest to operate a business, which offers products and services related to hearing healthcare, subject to your right to opt out of such communications.
• For regulatory and for audit purposes, in accordance with requirements set by legislation.
• To prevent or detect fraud and to establish, exercise or in defence of legal claims, in accordance with our legitimate interest to do so.
• Where legally required to do so, to comply with requirements from law enforcement and regulatory authorities.
• On an anonymised bases, to analyse trends and profiles, for our legitimate interest to aim to enhance, modify, personalize, and improve our services and communications for the benefit of our customers.
• Subject to your consent, to carry out customer satisfaction research, for our legitimate interest to aim to enhance, modify, personalize, and improve our services and communications for the benefit of our customers.
• To recommend products and services we think you will be interested in. We do this in accordance with our legitimate interest to carry out direct marketing to our customers and where we use your email and other digital channels, only with your explicit consent.

How we share your personal information

We will not rent, sell or otherwise share or disclose your personal information, except as described
herein or otherwise stated at the time the information is collected.
We may share your personal information with Kind2Hearing practices. These practices will use this
information to assist and advise which hearing aids will be most appropriate for you.
We may also share your personal information with our service providers, for tasks such as:

• Assisting us with administering or troubleshooting our website,
• Subject to your consent, assisting us with the supple or design of our company products or with
• our business administration,
• Subject to your right to opt out, assisting us with our marketing campaigns,
• Operating our call centres
• Providing us with electronic or physical storage services or systems, or
• Providing services to you.

We will only share your information in these circumstances if it is necessary for our service providers to
perform the services for us. These service providers are not authorized to keep or use your personal
information for any other purposes, and they will always be under an obligation to keep your personal
information safe and confidential.

We may disclose your personal information to law enforcement agencies, regulatory authorities, and our
professional advisors if we are under a duty to do so to comply with legal obligation.

How long will we keep your personal information?

We will keep your personal information for as long as we need it to fulfil the purpose for which we have
collected it. We will delete your personal information, when it is no longer required in relation to the
purpose for our collection, processing, and storage of your personal information. We will store personal
information that we are obliged to keep in accordance with the law.
If you would like more detailed information about our retention policy, please contact us by using the
contact points in our contact page.

Security

We have put in place reasonable technical and organisational measures to protect your personal
information against loss or amendment, and unauthorized use, unauthorised disclosure and against
unauthorised persons accessing your personal information.
Should a breach of our security occur, and we suspect information was leaked, we will inform you as soon
as possible.

Your privacy rights

You have the right, at any time, to request information about the personal information we are processing
about you, where the data is collected from, and what we are using it for. You also have the right to know
how long we will keep your personal information and who we share your data with.

If you request so, we can provide you with details (and a copy) of the personal information we hold about
you. You access can be restricted to ensure the protection of the privacy of third parties, trade secrets
and intellectual property rights. If you think the personal information, we are processing about you is
inaccurate or incomplete, you have the right to request for the information to be corrected.

In some instances, we are obliged to delete your personal information. This might be the case if you
withdraw your consent, if you believe that your personal information is no longer necessary in
accordance with the purpose for which we have collected them. You are entitled to request their
deletion.

You have the right to object to out processing of your personal information. You can also object to our
use of your personal information for marketing purposes. You can also contact us at the contact points
outlined in our contacts page if you want to submit an objection. If your objection is justified, we will
ensure the termination of the processing of your personal information.

Right to lodge a complaint

If you have a concern in relation to how we use your data, please let us know, and we will reply to your
queries and if necessary, take steps to ensure our practices are consistent with our obligations. You have
the right to lodge a complaint, relating to the processing of your personal information, with the
information regulator (https://justice.gov.za/inforeg/).

Children’s privacy

The website and the Kind2Hearing pages are not intended or designed to collect personal information
about children under the age of 18. We do not intentionally collect personal information from any person
we know to be under the age of 18. If we become aware that the personal information, we have received
is personal information about a child under the age of 18, we will delete the information from our
records.

Third party websites

This website may contain links to websites of other companies and organizations. This privacy policy does
not apply to such third-party sites, and we suggest that you contact those third-party sites directly for
information on their data collection and distribution policies.

Changes to the privacy policy

We may update this notice from time to time by publishing a new version on our website. Where
relevant, possible, and appropriate, you will be notified.

Your consent to this Privacy Policy

By using the site, you implicitly agree to accept and comply with the provisions of this privacy notice. If
you provide Kind2Hearing with personal information on this site, you explicitly consent to the collection
and processing of your personal information according to the terms and principles described in this
Privacy Policy.

This privacy policy was issued on July 9, 2021.